An Urban Culture magazine and a comprehensive guide of entertainment choices that appeal to diverse. We design and develop a website that works as an interactive tool of communication between the magazine and the readers. The reorganised of structure and the layout of each individual page is based on user activity statistical analysis. Staying current with the requirements of the present day, we designed and developed a fully responsive website, mobile friendly that is fully functional on every desktop, tablet or smartphone screen resolution, offering a great user experience, regardless of the visitor's device. Emphasis is given on mobile users as they represent a large percentage of the website visitors.